Hi!
I’m currently a Product Designer at Adaptive, where I collaborate with clients to design and build platforms for complex financial applications
NYC
NYC
ADAPTIVE FINANCIAL
ADAPTIVE FINANCIAL
Skills
UX DESIGN
STRATEGY
WEB DESIGN
VISUAL DESIGN
USER RESEARCH
UI DESIGN
A little bit about me
I’m a designer with experience in UX, product design, and design research. I've spent most of my career working specifically with startups and teams to align design strategy with business goals, improve efficiency, and create thoughtful solutions to complex problems.
Before moving into product design, I spent eight years at WeWork designing beautiful, functional office spaces with a background in interior design and architecture. I’ve also led and managed design teams, and I enjoy bringing collaboration and clarity to the design process.
When I’m not designing, you’ll usually find me in the Catskills with our two dogs, staying active with running and yoga, or playing on my competitive shuffleboard team.
Experience
Adaptive Financial Consulting • 2024 - Current
Confidential Client
Redesigned auction platforms to unify legacy systems, streamline complex workflows, and strengthen reliability in high-stakes financial operations. Delivered a cohesive design system that improved efficiency, reduced operational risk, and modernized the user experience across critical policy execution tools.
UX Research Consultant • 2024
Conducted a comprehensive study including usability test and user interviews to identify inefficiencies in their current software platform and formulating a plan for designed improvements.
Lead Product Designer • 2024
• Led a comprehensive brand redesign encompassing marketing collateral, company website, and web/mobile patient intake flows.
• Led UX research using Maze to identify patient intake inefficiencies and drop-off points. Re-designed process based on the study results, resulting in a streamlined user experience and an increase in monthly appointment bookings and new users.
• Implemented a user-driven filtering feature, boosting patient and RD matches. Achieved a 20% increase in patient retention and satisfaction, along with a large reduction in customer support tickets within one month.
Lauren Vasconcelos Freelance Design • 2023 - present
Brooklyn Health (Healthcare)
Designed the interface and created a functional Figma prototype for the company's proprietary software Willis AI, a platform to enable measurements and track research study outcomes.
Cal Optima (Healthcare)
Led the design of the organization's Care Traffic Control platform MVP, a desktop solution that manages incoming referrals and ongoing care efforts for California's unhoused population. The platform designed in Figma includes dashboards, custom reporting tools, & comprehensive patient profiles.
Rings AI (SaaS)
Conducted user interviews, identified challenges in the SaaS platform features through feedback analysis, and executed a comprehensive redesign plan which included a UX writing audit for refining language, revamped connection viewing and adding approach, and improved visualization of connection strength and type.
A little bit about me
I’m a designer with experience in UX, product design, and design research. I've spent most of my career working specifically with startups and teams to align design strategy with business goals, improve efficiency, and create thoughtful solutions to complex problems.
Before moving into product design, I spent eight years at WeWork designing beautiful, functional office spaces with a background in interior design and architecture. I’ve also led and managed design teams, and I enjoy bringing collaboration and clarity to the design process.
When I’m not designing, you’ll usually find me in the Catskills with our two dogs, staying active with running and yoga, or playing on my competitive shuffleboard team.
Experience
Adaptive Financial Consulting • 2024 - Current
Confidential Client
Redesigned auction platforms to unify legacy systems, streamline complex workflows, and strengthen reliability in high-stakes financial operations. Delivered a cohesive design system that improved efficiency, reduced operational risk, and modernized the user experience across critical policy execution tools.
UX Research Consultant • 2024
Conducted a comprehensive study including usability test and user interviews to identify inefficiencies in their current software platform and formulating a plan for designed improvements.
Lead Product Designer • 2024
• Led a comprehensive brand redesign encompassing marketing collateral, company website, and web/mobile patient intake flows.
• Led UX research using Maze to identify patient intake inefficiencies and drop-off points. Re-designed process based on the study results, resulting in a streamlined user experience and an increase in monthly appointment bookings and new users.
• Implemented a user-driven filtering feature, boosting patient and RD matches. Achieved a 20% increase in patient retention and satisfaction, along with a large reduction in customer support tickets within one month.
Lauren Vasconcelos Freelance Design • 2023 - present
Brooklyn Health (Healthcare)
Designed the interface and created a functional Figma prototype for the company's proprietary software Willis AI, a platform to enable measurements and track research study outcomes.
Cal Optima (Healthcare)
Led the design of the organization's Care Traffic Control platform MVP, a desktop solution that manages incoming referrals and ongoing care efforts for California's unhoused population. The platform designed in Figma includes dashboards, custom reporting tools, & comprehensive patient profiles.
Rings AI (SaaS)
Conducted user interviews, identified challenges in the SaaS platform features through feedback analysis, and executed a comprehensive redesign plan which included a UX writing audit for refining language, revamped connection viewing and adding approach, and improved visualization of connection strength and type.